Essay about Biodiversity Is Biomedicine Necessary

Biodiversity: is Biomedicine Necessary I. INTRODUCTION The world has evolved. With each passing day new windows of opportunity are opened and new knowledge has been reached. Unluckily, with the evolution of humans diseases and viral micro-bodies evolved and became deadlier than ever. That when biomedicine, medicines that are made using bioorganic components and data extracted from life forms, was placed as a sole solution wen other solutions failed. Although it is clearly needed for our survival, some people questions its impact on the ecosystem and whether if we truly need it. This report will discuss the matter of extracting medicine from life forms, proving that it is essential for human†¦show more content†¦After fore centauries, they started designing and experimenting on animals, and extracting information from their resistance to some diseases. At the early 1900’s, natural resources started to extinct where biomedicine experimentations prospered, and some researchers crossing the moral limits. Whish compelled gover nments to restrict animal experimentations and legislating new lows on such researches. At the end of this period people stated questioning the motives of such experiments, and many natural activists opposed these medical advances and tried to end biomedicine production proses. C. The Modern Era In this era, from 1940’s onward, especially after World War II where many plagues and epidemics spread in the world like cancer and HIV. The public view of biomedicine changed as it was revealed as in effective solution where other types of medicine failed. Under these circumstances many activists started supporting biomedicine production. However some still strongly hold on their beliefs. In that a historian said is it â€Å"bio† or â€Å"medicine† that we argue (Là ¶wy 121). It is true that it had many faces, and sometimes turns to evil but it is a necessary evil. Historians locked at the full picture of medicine and considered it a reflection of society (Là ¶wy 118). III. REJECTING BIOMEDICINE Although it is clear that we need biomedicines to survive this age, some national activists still fightingShow MoreRelatedThe Importance of Endangered Species in Our World1649 Words   |  7 PagesUnited States were used to locate â€Å"hot spots† of threatened biodiversity. The hot spots for different species groups rarely overlap, except where anthropogenic activities reduce natural habitat in centers of endemism. Conserving endangered plant species maximizes the incidental protection of all other species groups. The presence of endangered birds and herptiles, however, provides a more sensitive indication of overall endangered biodiversity within any region. The amount of land that needs to be managedRead MoreScience and Technology13908 Words   |  56 Pagesexample. Appliances such as washing machines and irons make many peoples lives easier, and televisions keep us entertained. Such technologies are useful when available. Science is a necessity for me now. However, many things aren t really necessary for people to live as humans. Poor people in India get by without using these technologies. Perhaps, just as I will never travel in space, there are certain extravagant aspects of science that normal people never encounter. I suppose it can t

Impression Management Desired Outcome

Question: Discuss about theImpression Managementfor Desired Outcome. Answer: Impression management is the process in which individuals attempt to gain control on how they are perceived by others. The attempt to control how one is perceived by others is because the impressions we make on others determine how they treat us. Impression management is used to attain social/material things, self esteem maintenance and to develop identity. Impression management operates under factors each with different principles, these are: Impression motivation is determined by three factors namely; goal-relevance of impression, value of desired outcome and difference between ones desired and current social image. Goal relevance of impression: people are more encouraged to manage their impression if the impact they make will help in gaining social/ material gains or boost their self esteem. Value of desired goal: motivation to impression-manage is equal to the value of the desired goal. Motivation impression increases according to the value of the goals an individual desires to attain. Discrepancy between desired and current image: Individuals have a range of images they perceive as acceptable to display. Motivation to impress depends on where an individual feels the level of perception held by others falls within the set range of images. Impression construction: a person is motivated to create an impression on others, the person therefore goes ahead to determine the impression they want to create and how they will create the desired impression. Impression construction is determined by five factors: Self concept: people will always portray their best attributes forward in order to be perceived that way, a person will portray themselves according to the beliefs they hold. Desired and undesired identity images Role constraints: individuals will portray an image that is relevant to their role in society Target's values: images is made according to the values and attributes of the target Current or potential social image

Suzuki Media Plan

Background Suzuki began operations 105 years ago by producing weaving looms to the silk industry in Japan. Twenty years later, Michio Suzuki had to patent his products to prevent replication. During this period, he managed to protect over 120 machineries and exported most of his inventions to other countries. Since the 1900’s Suzuki has improved its innovations through a careful study of the market.Advertising We will write a custom report sample on Suzuki Media Plan specifically for you for only $16.05 $11/page Learn More The company came up with the first trail car in 1937 (Global Suzuki, n.d.). Suzuki made huge sales until the beginning of WWI when the Japanese government deterred citizens from owning personal cars following the heavy traffic they caused. By 1951, the company embarked on full production of weaving looms, but one year later, the cotton industry collapsed causing major losses for Suzuki. It forced the company to develop products that would ease traffic in Japan. Most companies began producing bicycles, and Suzuki took the opportunity to develop motorcycles. Suzuki brand positioned itself through originality. It ensured development of unrivaled products while improving their innovations annually. Suzuki mostly targeted the middle-income civilians who needed small, comfortable, and cost effective locomotives. In 2011, Suzuki assumed the 10th position among multinationals dealing in the manufacture, assembly, and sale of automobiles. In 2013, Japan Automobile Manufacturers Association (JAMA) rated Suzuki, as the country’s second greatest producer and distributor of automobiles (Global Suzuki, n.d.). Suzuki’s ownership is a family affair considering that its current Chief Executive Officer is Osamu Suzuki. Suzuki’s venture into small cars including the Maruti 800 was its marketing strategy for developing countries especially India, Uruguay, and Latin American States. Marketing The 4Ps of ma rketing include product, price, promotion, and place. They influence the brand position of an organization in the target market. Product In 1955, Suzuki focused on the production of motor vehicles that had a fuel capacity of between 36cc to 300cc. Today, the company vehicles have a fuel capacity that goes beyond 950cc. Suzuki Suzulight was the first innovation with a 36cc capacity. The company manufactured it in order to fulfill the growing demand for automobiles following the conclusion of WWI.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More For an affluent market, Suzuki mostly offers the guzzlers and SUVs (Global Suzuki, n.d.). In Latin America, Suzuki seeks to take a similar approach, as the Indian market. It will introduce Maruti 800 since the Latin American market seeks affordable products that are easy to maintain. In addition, Suzuki India provides all the spare parts needed for th e Maruti to function. Price Suzuki will import both second hand and new Maruti 800 to the target Latino market. A brand new Maruti will cost between $8823 and $8430 (Global Suzuki, n.d.). On the other hand, a second hand vehicle will cost a Latino between $5924 and $6100. Many factors will determine the variations in pricing including the consumers’ bargaining power. Other determinants will include political stability, technological development, and economic position of Latin America. Recession is a likely economic impediment to reduction in prices of the Maruti’s. This company targets audiences with different products and prices. Small cars are on a high demand because of their high speed, low fuel consumption, and affordability. It would be the best idea to introduce Maruti 800 into the market that highly demands these products. Place Suzuki’s location in over 20 countries across the world signifies its strong presence in Europe and the Americas. Besides, it h as branches in India and Uruguay making it possible to provide services to the North American market. India’s Suzuki Corporation majorly manufactures the Maruti 800 making it possible to supply the Latin American market with these products (Global Suzuki, n.d.). Maruti manufacturers create it for hectic tasks even though it cannot carry heavy materials. It has the ability to maneuver through rocky areas, as it uses limited fuel and can access both urban and suburban areas. In Latin America, Suzuki will supply Maruti 800 in Brazil, Uruguay, and El Salvador, including other areas of Latin America. The Maruti 800 serves terrains in Africa and India; there are high possibilities that it will serve Latin American States properly. Promotion Promotion refers to short-term incentives that seek to improve sales. Suzuki has been supporting sporting activities since the 90’s. This provides it with the requisite exposure for brand positioning of its products. In addition, it posts advertisements around stadia during sporting events.Advertising We will write a custom report sample on Suzuki Media Plan specifically for you for only $16.05 $11/page Learn More The company advertises on newspapers and television stations across the globe as well. Its most successful advert increased the purchase of Suzuki Chevrolet from 1985 to date. Through Rizla Suzuki MotoGP competition, many European markets learnt about Suzuki products in 2006 (Global Suzuki, n.d.). Other events include rallies that Suzuki supports. In other occasions, different sponsors often support events organized by Suzuki. Suzuki equally uses social media to reach out to audiences on Facebook, Twitter, and LinkedIn among other avenues. Industry Information Suzuki belongs to the manufacturing industry. It deals in the design, assembly, and marketing of automobiles in its 23 subsidiaries across the world (Global Suzuki, n.d.). Many external factors influencing sales in the a utomobile sector include politics, economics, technology, and competitor information. Politics A stable political platform provides an opportunity for companies to thrive. Politics influence relations between countries and citizens. This influences the exchange rates of currencies in the targeted countries. Latin America has an unstable political ground. Investors in these countries need to develop risk measurement policies in their media plans in order to develop solutions to business stability even when wars occur. Economics In the past three years, Suzuki engaged in extensive financial training of individuals in Latin America. The company realized that financial illiteracy makes it difficult for consumers to make wise decisions before purchasing products or services. In its attempts to market Maruti 800 in Brazil, Suzuki imported trainees from Peru to teach Latin Americans how to observe financial trends including differences in exchange rates (Global Suzuki, n.d.). This will hel p Suzuki in attracting several Latinos who will have interest in Suzuki stocks. However, other financial factors such as inflation are beyond the control of Suzuki and General Motors (GM) among other players in the market. When recession occurs, it increases the cost of importing used Japanese cars, and new ones; this would increase the price of the imported products, which could interfere with sales. Technology Product development at Suzuki requires sufficient technological input. Technology assists in research, marketing, online banking, and other cost effective activities. Suzuki needs to venture into a market that understands technology properly. It should have an advanced technological community that would carry out online transactions for shipment purposes. Business trends shifted towards online support systems in the 20th century (Katz, 1995), and Suzuki needs to ensure that the Latin market understands these concepts properly.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Competitor Information Competition from direct and indirect rivals often influences the business strategies adapted by various organizations. In Latin America’s oligopoly market, Suzuki is likely to face direct competition from Toyota and General Motors. An oligopoly market refers to an economy that receives investors and ensures fair distribution of the market share (Katz, 1995). This makes all companies significant to economic growth as opposed to a monopolistic market that focuses on the success of a single investment. Even though Latin America has an oligopoly market, a few investors have outlets in that part America. Toyota and GM are major competitors who invested in Latin America in the mid 90’s. Both GM and Suzuki manufacture automobiles that use the least amounts of fuel; this happens in order to capture the middle-income market in Japan and other targeted countries. According to Sarrazin (2011), Toyota understands the Latin American market well since among th e competitors, it has the longest history in North America. The oligopoly market provides equal room for expansion irrespective of company reputation, size, or ownership. Competitors Financial Information In 2009, GM filed for insolvency because its target market strategy did not succeed. It provided customers with Saturn and Hummer brands even though the Latin American market majorly sought affordable and easy-to-maintain cars. Following a change of strategy in 2012, GM accrued a profit of 3% from the increased purchase of the fuel saving vehicles (Bennett, 2014). The 2008 sales were the least promising with a 23% reduction owing to the poor entry strategy. It entered the market in 1925, and today sells its stock at 11.7 crore for the Latin American market. By the end of the fiscal year 2013, GM made a profit of over $797 million (Bennett, 2014). Toyota’s financial position in Latin America explains its stay in the country since 1990. In 2005, Toyota introduced the Innovativ e International Multi-purpose Vehicle (IMV) following the urgent need for affordable and cost effective automobiles in Peru. This followed a profit reduction of 19% in 2000 because it focused on selling guzzlers. In order to succeed in this market, Suzuki should sell the Maruti 800 alongside farm tractors because of the agricultural landscape. Brand Positioning Toyota and GM are overly careful about the cost of branding their products. Lately, the two assumed an online approach to advertisements, which save space, and money. Online advertising also has many audiences who access social media and the internet. Concerning the adverts, they often critique the adverts or products of the competitors. Toyota and GM are major players in this market, and there are advert slogans that state, â€Å"The better choice.† In a market infiltrated by two companies, such slogans are likely to attack the opponent. Other avenues of advertisement include sports sponsorships and erection of billbo ards on major highways. Even though Toyota accessed the market first, most Latinos prefer GM products because of their diversity (Ogier Bamrud, 2011). People get variety of products depending on price, quality, and products. GM also uses mergers to enhance its brand image. A prospective merger is with Fiat and Opel because the two have a strong presence in Latin America. Suzuki has prospects of venturing the market through Brazil. It needs to focus on adverts that support football in order to acquire public goodwill. Pricing Prado, Chrysler, and Saturn are most of the cars sold in Latin America. The response level towards the products was low since the prices range between $23,529 and $47, 000 (Sarrazin, 2011). Toyota, Opel, and GM currently engage in production of cost-effective and eco-friendly cars in order to attract the target market. These cars are almost 10 times low the price of the initial cars. Even though the competitors manufacture cars only, Suzuki produces variety of automobiles. If the target population fails to respond positively to Maruti 800, they are likely to purchase motorcycles, tractors, or bicycles. Pricing tactics are important to marketers; they need to learn from competitors. Media and clients equally provide sufficient information concerning pricing, and manufacturers need to respond proactively to such data. Suzuki should analyze annual financial reports of its predecessors in the Latin American market. This will enable it make an excellent decision concerning place of investment. Product GM manufactures and distributes Saturn, SUVs, Cadillac Escalade, Chevy varieties, and Sierra among others. The company brought in about 400, 000 different varieties of vehicles in order to serve the American market. Most of these vehicles had a good response in the US, but few Latinos had interest in the classy cars. If the merger with Opel becomes successful, GM will equally distribute Chrysler, which enjoys positive response from the United Sta tes’ market (Ogier Bamrud, 2011). GM exports such vehicles because its target market has a population of many affluent people and many poor people. The socio-economic difference is huge and provision of different products is an advantage to a manufacturer. Innovative International Multi-purpose Vehicles that Toyota developed are cost-effective since they consume limited amounts of fuel (Takahashi, 2014). Today even the Land Cruiser, Vitz, and Demio varieties are relatively small, but heavy duty. Introducing Maruti 800 into the Latino market will compliment efforts made by competitors. Maruti 800’s media strategy succeeded in the African and Indian markets. There is a high possibility that Latinos will embrace the automobile. Place Before determining the place of marketing, competitors assess the response levels to products manufactured by rival groups. Latin America demands for affordable services because the states still strive to fulfill primary needs. It would be u nfair to introduce expensive cars in countries that barely access luxurious commodities. According to Ogier and Bamrud (2011), GM invests in Brazil because the country responds positively to the Saturn Vue. Brazil is a country that hosts many footballers who would be willing to purchase expensive cars. Secondly, in comparison to other Latin American countries, Brazil has the greatest population and physical size. Brazil’s fame in Latin America makes it accommodate immigrants who show interest in foreign automobiles such as GM cars. Suzuki is likely to choose Brazil because of similar factors. GM’s showroom in Mexico enabled the company sell over 900, 000 cars since 1925 (Ogier Bamrud, 2011). Toyota invests in Peru, El Salvador, Venezuela, and Uruguay among other states. As such, Suzuki should explore other markets such as Argentina and Costa Rica in order to gain a competitive advantage. The following chart best explains competitor investment in Latin America. Extern al Information Many factors influence the ability to invest in a foreign country. They include politics, economy, technology, and legal procedures. Politics Politics determine the inter-boundary relations between States. It also determines the relationship between a government and the citizens. Moreover, it exists in the relationship between rivals in a target market. When Suzuki invests in Latin America, it should assess the growth potential in the states by reviewing profiles of other competitors. There is a possibility that the progress of competitors such as Toyota in Latin America could equally apply to Suzuki’s progress in the same place. According to Katz (1995), a politically stable country negotiates monetary exchange rates reasonably. It saves resources for public gain; this reduces the cost of taxation. Most Latin American States have unstable political grounds, which adversely affect businesses. Economics Inflation influences major decisions in this industry. Foll owing the 2009 to 2011 worldwide recession, companies developed media plans that had financial risk management measures. Inflation also influences exchange rates between countries. Considering it is an external factor, Suzuki cannot control it. Instead, it needs to develop a good strategic plan that will help it manage the unpredictable economic terrain in Latin America. Other economic factors that Suzuki needs to assess include the number of major and minor competitors in the target market. This will enable it establish showrooms in the most receptive states in Latin America. Technology Technology is a necessity in the current world. Companies take advantage of it to improve productive for marketing and distribution. Latin American residents should embrace latest technological advancements in order to ease Suzuki’s work in the North. In most cases, it is difficult to traverse a conservative culture when technological matters arise. The Suzuki Association of the Americas unde rstands that penetrating Latin America might be a challenge since most people uphold traditional cultures in doing business and in their thinking (Global Suzuki, n.d.). This might affect technological breakthrough in the country. Suzuki will have to introduce simple aspects of technology during the entry level, and later discuss complex technological matters. Legal Countries have dissimilar tax policies and legal procedures. In Latin America, Suzuki will have to abide to the government regulations in the target country. Suzuki should respect the Equal Employment Opportunities Code (EEOC) in order to avoid any scandals with the public. EEOC standards oppose inequality, gender discrimination, racial prejudice, and other issues that prevent minorities from getting equal employment opportunities. Besides complying with EEOC standards, Suzuki needs to embrace ethical work standards. It should have a code of ethics that all employees follow across different showrooms. Most companies that ignore legal and ethical issue often face scandals (Katz, 1995). A media response unit helps in redeeming brand image and winning public goodwill during such occasions. Current Users After introducing Maruti 800 to the African and Indian markets, it was evident that the car suited middle-income earners who sought to reduce traffic and fuel consumption. A similar case applies to Latin America. Users of Maruti 800 compliment its speed and ability to access various terrains (Global Suzuki, n.d.). In India and Africa, people use the car in both urban and suburban regions. The fact that it reduces congestion of public vehicles promotes its convenience to the suburban areas. People from such regions constantly seek markets in urban regions while acquiring resources from the rural areas. They choose Maruti since it maneuvers through different terrains. Maruti 800 has many traits including affordability, which is a principal factor to consider. India and Africa have huge populations of low and medium-income earners (Global Suzuki, n.d.). They have huge differences between the rich and the poor. This contributes to high poverty levels making it possible for people to acquire the basics only. Following the introduction of Maruti in this market, people displayed interest in ownership of cars for commercial purposes. Indians and Africans like Maruti 800 because of the low fuel consumption rate. A capacity of 300cc enables an individual to drive the car for almost two weeks without refueling. This encourages most people to own such models. Further, its maintenance is easy because of locally available spare-parts in various markets. Maruti 800 provides services for light-users because of its size. However, it does not damage easily; this reduces the cost of maintenance (Global Suzuki, n.d.). In summary, demographics and psychographics of audiences in India, Africa, and Latin America are close. They share related political and socio-economic challenges, and this shapes their mindset. The same applies to audiences who choose other cars from Suzuki, Toyota, and GM. References Bennett, J. (2014). General Motors Profit Falls 13%. The Wall Street Journal. Web. Global Suzuki. Suzuki Motor Corporation. Web. Katz, H. E. (1995). The Media Handbook. Lincolnwood, Ill., USA: NTC Business Books. Ogier, T., Bamrud, J. (2011). Company Report: South American Boost for General Motors. Latin Trade Group RSS. Web. Sarrazin, M. (2011). Toyota and its global strategy. Slideshare.  Web. Takahashi, Y. (2014). Toyota Aims to Top 10 Million in 2014 Global Sales. The Wall Street Journal. Web. This report on Suzuki Media Plan was written and submitted by user J0nah to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on New Relationships

But I am like some sick broken loyal record To the end But what do you do when this just might be The end Check mate No take backs No pass go Oh yes sir that’s all for our show If that is your wish like a genie I’ll granted it Just keep to your path Yes Dorothy, stick to the yellow fucked road And say to yourself I hate home No matter what pain you’re going through Me, you know? That friend you scorned I’ll always take the licks and have your back Funny some how I doubt you’ll do it back But that’s what friends are supposedly for I will most likely stick up for you and more But that is just me I wish I could explain Give first take back later Friendship is a gift from god No man may take away It touches your heart building strings Those friends know how to cut those strings away As long time friends some times must do We hit a path with a fork in the road so I hope that we both won’t lose us as an asset How about a n... Free Essays on New Relationships Free Essays on New Relationships New relationships Being shaped everyday But what about old ones Does their shape go away? It's it eroded and rigid Or just cold and frigid Those were the good times I miss it Warm and strong were the beats But like a farm we rip what we sow And those little fight turn into big ones Like jerks, we get lost in our own hurt The flow of words each like a knife Are we both really out to harm? Each of us done wrong Each of us proven time again that we’re strong And on more the one occasion wrong But one of us looked up to the other One of us thought the world almost like a mother Maybe it was best you gave up on us The time apart was pleasant enough Not filled with to much of a fuss But you never thought to look back and wonder What Would You Lose Because Of This? I say it slow so you can sit ponder How time never turns backwards How lives always go forwards How you can never take back hurt filled words How your innocent suggestion was as good as swords But I am like some sick broken loyal record To the end But what do you do when this just might be The end Check mate No take backs No pass go Oh yes sir that’s all for our show If that is your wish like a genie I’ll granted it Just keep to your path Yes Dorothy, stick to the yellow fucked road And say to yourself I hate home No matter what pain you’re going through Me, you know? That friend you scorned I’ll always take the licks and have your back Funny some how I doubt you’ll do it back But that’s what friends are supposedly for I will most likely stick up for you and more But that is just me I wish I could explain Give first take back later Friendship is a gift from god No man may take away It touches your heart building strings Those friends know how to cut those strings away As long time friends some times must do We hit a path with a fork in the road so I hope that we both won’t lose us as an asset How about a n...

3 Steps to Take Before You Quit Your Job

3 Steps to Take Before You Quit Your Job Ever dream of walking out and never looking back? Often wonder if you could ever pursue a career, degree, or dream you think might be too risky? Now might be the time. We spend too much of our lives afraid to make the big decision. But the vast majority of Americans aren’t fully engaged or enriched at work. Furthermore,  studies show that most pay raises come after a job switch. You could be happier and make more money, if only you were brave enough to take the leap!1. Make a financial planOf course, you’ll have to take a comprehensive look at your finances. If you don’t have a safety net to get you through a few months unemployed, then the time is not yet right. Consider making a quitting fund for next year, and start dreaming up what you’d rather be doing with your life. But if you do have the liquid to take the big risk, the possible rewards are overwhelming.2. Make a logistical planDo your homework. How long can you make it without work? What’ s your worst-case scenario should it all go wrong? Talk to the people who would be affected by your decision- spouse, kids, parents, business partners. Most importantly, start to rejigger your career identity so you won’t succumb to feeling like a drifter. Craft a preemptory answer to the dreaded cocktail party question, â€Å"So what do you do?† If you have an answer prepared, you’ll start to feel strong enough to use it.3. Don’t leap blindlyDo the usual networking and job searching, but make sure to make room in your schedule for some soul-searching. What did you actually love about the work you were doing? What are some features of your ideal job? What would you like to do with your life if you had one more chance and one big re-set button?There’s always time to make your life better. So go ahead and give yourself the option of being more fulfilled. One day, it might be too late for you to change, for one reason or another- but today is not that day.

Chose an interesting topic Essay Example | Topics and Well Written Essays - 250 words - 1

Chose an interesting topic - Essay Example It works, but then the Queen proceeds to order the execution of nearly everyone she comes into contact with that day. This creates a surreal scene that, once again, Alice seems to find herself a part of. These chapters demonstrate the structure of society that is evident in Wonderland. As frustrating and disorganized as the community may seem to be, the reader now discovers that there is a certain order that keeps the people functioning. Alice discovers that Queen of Hearts is the head of this community and that her word is the last say. Alice finds this ludicrous as she is just the head of a pack of cards, and she begins to work to undermine that authority. We begin to see that Alice’s goal is to truly understand the reality of Wonderland. She is desperately trying to make sense of all that is happening around her. By getting close to the Queen and playing silly games with her, the reader catches a glimpse of Alice’s true motive. She wants the people of Wonderland to stand up to the Queen and realize that the way they are currently living their lives is meaningless. By discovering the meaning of Wonderland, Alice hopes to accomplish just

How Ford Motor Company Transformed From an e-business to an i-business Research Paper

How Ford Motor Company Transformed From an e-business to an i-business - Research Paper Example They provided individual PCs to all the employees to connect more closely with the consumers. In this way the company managed to regain their position with the help of e-business (Ford’s e-Business Strategy, 2000). Ford’s CEO Jacques Nasser has announced some e-business strategies to get closer to the customers. He has decided to build a customer services program powered by Information Technology to make the suitable car ordered by the customers instead of ending up with a car which could possibly not be sold in the market. He has also announced the launch of AutoXchange website for online procurement of car. Ford has planned to commence their database. Only their customer can log into that database using their password and there they can easily access their information previously saved. In this way their time can be saved (Ford Motor Company: E- Business and E- Commerce Strategy, n.d.). From E-Business to i-business: 1. Internet-worked Market: Internet can be easily us ed as a means of increasing business network. The companies can launch their website where they can campaign for their product, and make people aware of their new business scheme (Redgrave). Ford has already planned to launch their database and website for online purchasing for their customer.