MusiciansFriend.Com Essay -- Business and Management Studies:

Musicians booster.ComMission StatementThe mission statement for Musicians Friend has always been The outperformfor Less Shipped to Your Door. This is still their company sloganbut their mission includes a lot of customer service emphasis aswell. The company believes that the key to their advantage started withtheir mission statement, commitment to customers, dedicated employeesthat sh be the vision, forming partnerships and the growth of thebusiness.OverviewMusicians Friend is an authorized dealer of thousands of productsfrom more than 900 different manufacturers such as Fender, Gibson,Roland, and Pearl. They are the industry leader in musical equipment,information and customer service. They are open twenty-four (24)hours per day, seven (7) days per week, and have been providing thebest products for less currency to millions of musicians for more than 20years. Musicians Friend offers over 36,000 products in its mailorder catalogs and on its website. Some of the products includegui tars, basses, keyboards, percussion, and amps, as well asrecording, mixing, lighting, and Disc screw equipment. Hundreds ofnew products add to the companys monthly return chain as the companycontinues to expand its range of product inventory. In addition totheir rarefied inventory supply, Musicians Friend offers amoney-back satisfaction and a price guaranty on every purchase. Musicians Friend prides itself on having a top-notch round ofcustomer service people who are not only knowledgeable, but they alsolive and breathe the products in which they sell.HistoryMusicians Friend started out as a mail order catalog company in 1983by Robert and Deanna Eastman, mostly carrying reusable items such asguitar strings, guitar picks, toss off and polish cloths among otherthings. In addition, the catalog advertised some basic accessorieslike instrument tuners, string winders, guitar stands, music sheetstands and tuning forks. The catalog company started in the Eastmanshome in southern Califo rnia with a couple of desks in their livingroom for the call center and order entry, which they later go totheir garage and converted it into mini warehouse of products.The company began expanding both in size and with more products andeventually relocated their business to a dairy group B in southernOregon. The company ke... ...The Musicians Friend is a very good example of a small businessdeveloping into a successful company that now includes large businesspartners. From the garage of their home, the Eastmans were able tobuild their business by combining their business models, applicationsand services on the Internet. Thus, creating a good business modelfor electronic business solutions that other businesses can follow. They also became successful by utilizing their management resourcessuch as supply chain management and customer relationship management. Musicians Friend took their business concepts, applied it totechnology and e-business and gained a rapid change, diversity an d a unwavering foundation of managers and employees.Works CitedCavanaugh, William. New Definition of motley. ExecutiveExcellence, Jan2001, Vol. 18 Issue 1, p5, 1p. Master FILE Premier on-line. EBSCOPublishing. 02/19/02 Myron, David. Workforce Optimization. Destination CRM, July 2002Negri, Richard A. Companies Link Diversity to Business Strategies.Sept. 1999Rabiee, Hamid, Dr. AICTC E-Business. July 2001.Salter, Trent. Robert Eastman. Musicians Hotline. Jan./Feb. 2002.